Bachelor Project by

Designer Tin Nguyen

Developer Raphael Andres

Kunstmuseum Basel Exhibition / 18.07.-04.10.2020

Curators: Olga Osatschy, Paul Mellenthin

process documentation

My whole process documentation: process_documentation (German)


The exhibition is being created in cooperation with the Jacques Herzog and Pierre de Meuron Cabinet, Basel.


iart, Basel

Involved Partner

Kunstmuseum Basel

Fondation Herzog

Herzog & de Meuron

Hochschule Luzern

My Role

Visual & Interaction Design

Motion Design

UX/UI Design

Design & Concept  / Visuals / Animation / UX/UI Design / Prototyping / Testing


After Effects / Cinema 4D / Adobe XD / Premiere Pro


8 months

In the summer of 2020 a photo exhibition at Kunstmuseum Basel entitled THE INCREDIBLE WORLD OF PHOTOGRAPHY” presented a small selection of photographs of Ruth and Peter Herzog's private collection. The couple have amassed over five-hundered thousand photographic works: from prints, portraits, negatives and x-rays to years of photographic history. The curators Paul Mellenthin and Olga Osadtschy sought to illustrate the focus of infinite potential of connections through it's everyday photographs -  around four hundred images  were selected for this exhibition.

This was the backdrop to our bachelor's project for the Digital Ideation study programme at the Lucere University of Art and Design. In collaboration with iart, a Basel art tech company, we got the opportunity and chance to develop an interactive installation for an exhibition. The aim was to translate the curator's view of the collection into a presentation that would facilitate the playful reception of happy coincidences and conncetions between adjacent images.

Goal & Requirement


Visitors interact individually with the installation


The mass of the photo collection should be visible


Visitors should be given the opportunity to go trough the photo collection and filter it independently

Collective moment

The visitor's selection of an image should become collectively visible


The room should serve the visitors as a place to rest and discover

Haptic experience

The haptic experience and active involvement is an important part of the installation


The result was a large projection that visualised constantly changing selections from the breadth and depth of the collection. Two scanning stations in the gallery to interact with the installation. The visitors would choose an object and move it into the foreground; an alrgorithm would then search through the background to find optically similar objects; these photographs - a family of images - would then form a cloud around the first object. One result of this was that items from the collection were grouped according to different criteria: color, motif, frame type and so on. If two visitors chose their images at approximately the same time, the algorithm would connect them via a chain of more or less similar images. Thus new connections and visual narratives were generated all the time - and the public were left to supply the meaning. The Herzog collection contained the potential for serendipity; our installation helped realize it.

Postcards/ Tickets

The interactions were activated using a QR code on the visitor's ticket. The original intention was to install the boxes containing postcards of the exhibits that could be picked up and scanned using a computer-operated camera. In the event, this haptic access to the virtual archive was impossible due to coronavirus pandemic.


Scanning stations

Two scanning stations were placed in the room in front of the visual projection. Exhibition visitors were invited to interact and use their ticket to let the algorithm unfold it's work. This station is the bridge from the analogue to the digital form in this interactive installation.


Wall Projection

Our inputs were eleven thousand photographs from the collection. These were arranged in a high-dimensional space, then analysed and organized using the t-SNE machine learning algorithm. We also wrote a program that allowed us to translate a so-called Ptersburg hanging - with pictures hung as densely as possible - onto a wall in the gallery. Two projectors were used to visualize the wall projection - ten meters wide &  three meters high



Idle Mode

Continous display of random objects arranged according to Petersburg Haning with a slow movement

Scan 1 Object

Objects fade/blur out. The scanned object appears on the left or right side


Similar objects are gradually placed around the scanned objects

Bildschirmfoto 2020-10-05 um

Scan 2 Objects

Objects fade/blur out. The scanned object appears on the left or right side


Similar objects are gradually placed around the scanned objects


The two relationships connect and form a path in a series of images

Bildschirmfoto 2020-10-05 um

Algorithm: Path

The images from the path are recognized by an algorithm (visual recognition) and a connection between scan 1 and scan 2 is shown using a path.

Scan 1

Scan 2

My process documentation

My whole process on this project can be seen on this link: process_documentation

HSLU Werkschau

The work is presented to the public on several platforms. The Lucerne University of Applied Sciences and Arts has put this year's work show online: wwwerkschau


Digital Ideation Museum

Digital Ideation  also offers its own virtual museum, in which the entire class’s work are also exhibited: DI Museum


HSLU News & Stories

The university has also published an article on our work: HSLU - News & Stories

iart documentation

There is also a project documentation on the website of our partner company iart.